Here’s an interesting fact: 12,000 people a month read Millstone articles on a mobile phone.
And of the 1,400 subscribers to the daily email version of the paper, about 700 read it on a phone.
Why am I telling you this? As a reminder that Billboard flyers and posters designed to be printed on 8.5 x 11 paper and posted in a local store will often be nearly impossible to read on the tiny screen of a phone.
Billboard items should be provided in plain text or MS Word format, with an image or two to go with them. If you don’t have a suitable image we’ll pick one for you.
Please don’t send flyers meant for printing on 8.5 x 11 paper.
There are exceptions — visually interesting posters without a lot of text may still work well on a phone. But for the most part we need text that folks will be able to read.
And please, no PDF files — they don’t work for us.