I’ve been receiving an increasing number of photos for ads and articles in ‘PNG’ format, rather than the much preferred ‘JPG’ format. Please don’t ever, ever, ever send me PNG photos.
I hear you asking why. That’s because PNG photos are freakin’ humongous. They’re often 10 to 20 times larger in file size than the equivalent JPG photo, and thus I have to convert them so as not to slow down the Millstone site unnecessarily — this is especially an issue for readers in MM with slow Internet connections.
I could go into a long and complex web-nerd digression about the difference between the two formats, but the gist is:
If your camera or photo editing software offers you the choice of saving in PNG, Just Say No. Save it as JPG.
Thank you, merci and danke.