Lanark County logoOn Friday morning, July 24th the tourism industry across Eastern Ontario is invited to participate in a rare opportunity to hear from leading experts in the E-Tourism industry. The Excelerator Business Incubator, together with Valley Heartland Community Futures Development Corporation, and in cooperation with Lanark County and the Lanark County Tourism Association, are pleased to announce a special 2-hour panel discussion with leading experts in the e-tourism industry to explore the impact of the savvy digital traveler on the tourism industry and what businesses can do to stay competitive.

The panel discussion is an opportunity not to be missed and will be held on Friday, July 24 at 10:00 am at The Gallipeau Centre Theatre, 361 Queen Street, Smiths Falls, Ontario with a networking luncheon to follow.

This moderated discussion is intended to help Tour Operators, Accommodations, Attractions, Restauranteurs, Cafes, Museums, Retailers, Maple Syrup Producers, Golf Courses and any business wishing to leverage digital channels (web, mobile, social media and wearables like the Apple Watch), to remain competitive and current by aligning with global industry trends while continuing to meet visitor expectations.

As the tourism industry embraces the benefits technology can harness, important ‘take-aways’ from this event will include:

  • How to unlock the secrets behind ensuring a consistent visitor experience from trip pre-planning to post-journey follow-up in the digital age
  • How to leverage social media to build community
  • What role e-commerce can play in increasing profits
  • How digital trends like the Apple Watch can have an effect on the overall tourist experience and what you need to know to be able to plan for it
  • How can digital channel excellence increase tourism dollars for Lanark County
  • What role developers and start-ups can play in helping the local tourism and food sectors

Featured Panelists:

Matthew Lee — Matt is the Senior UX Researcher at based in Amsterdam. Among his many accomplishments, he participated in the development of the Xbox (Microsoft), worked as a mentor in the UX field at Amazon, and was the head of UX research at Zappos. Matt is currently responsible for mobile research at With an International focus, Matt has conducted research across the globe and understands the travel needs of consumers.

Dan Maccarone — Dan is the co-founder of Charming Robot, a product design company based in NYC. For the past fifteen years, he has been helping startups and media companies shape their online product strategy, including Foursquare, Rent The Runway, Jetsetter, Skift and Savored. His experience also includes television, music and print media, and he has worked with Late Night with Jimmy Fallon, Gawker, Saturday Night Live, Universal Music and The Wall Street Journal.

Jeff Parks — Jeff is co-owner of Kina’ole, a management consulting company specializing in digital strategy based in Smiths Falls. Jeff’s background in service design has helped countless companies better their customer experiences both online and off. His work has taken him to Europe, the Caribbean and Mexico where he has helped companies like Island Outpost and the Jamaica Pegasus Hotel maximize the value of their digital channel assets.

Kristina Mausser — Kris is co-owner of Kina’ole, a management company specializing in digital strategy based in Smiths Falls. She was on the board of directors for the largest multimedia agency in the Caribbean and has provided digital strategy support to the Jamaica Tourist Board, Appleton Rum and a number of boutique resorts in the Caribbean. She has also consulted to Parks Canada, the Canadian Science and Technology Museum Corporation and the Canada Dance Festival.

Tickets for the eTourism Panel are $50 each and can be purchased online at Audience members are encouraged to bring their most pressing questions for an informational and insightful two hour session that is sure to inspire, delight and motivate.

Stay and Play: Why not make the most of your time in beautiful Smiths Falls and area by spending the weekend exploring the exceptional experiences in Lanark County and the Rideau Canal. To help you plan your weekend both and offer abundant options and suggestions.