Test

Without listening, there is no two-way communication, no matter how much employees may be telling us. Listening—or monitoring—is a standard practice among our counterparts in public relations and marketing, which make huge investments in tools that allow them, often in near real time, to detect subtle shifts in sentiment or new topics of conversation. They are equipped to use this intelligence to communicate quickly, taking advantage of the intelligence gleaned from the monitoring to send relevant and timely messages.